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Steven Lutz - Founder, owner,  Nissan tech guru, and and sole salesman of Rugged Rocks.

After growing up with frequent trips into the outdoors and taking an interest in Nissan 4x4's, Steven founded Rugged Rocks in 2006. The purpose of Rugged Rocks was to centrally locate Nissan 4x4 parts and accessories being that they had been so difficult to find. Over the years, Steven has assisted aftermarket companies in bringing many new Nissan 4x4 parts to fruition. Outside of work, he is a 4 wheeling and outdoor enthusiast and enjoys hiking, fishing, and scuba diving with family and friends. He also is a long time amateur radio operator, and enjoys tinkering with electronics and computers.