Steven Lutz - Founder, owner,  Nissan tech guru, and and sole salesman of Rugged Rocks.

After growing up with frequent trips into the outdoors and taking an interest in Nissan 4x4's, Steven founded Rugged Rocks in 2006. The purpose of Rugged Rocks was to centrally locate Nissan 4x4 parts and accessories being that they had been so difficult to find. Over the years, Steven has assisted aftermarket companies in bringing many new Nissan 4x4 parts to fruition. Outside of work, he is a 4 wheeling and outdoor enthusiast and enjoys hiking, fishing, and scuba diving with family and friends. He also is a long time amateur radio operator, and enjoys tinkering with electronics and computers. 

Contact Us

Our Location

Rugged Rocks Off Road
Rancho Cucamonga, CA
1pm-6pm PST: 909-547-4651

Opening Times
Orders can be placed online 24 hours a day.
The best time to reach me by phone is 9am - 5pm, M-F.
Closed Saturday & Sunday.

Order Updates: Your current order status can be checked at the follwing URL orders at If you need more in depth information regarding your order, please use the contact form below or call 909-547-4651 1pm to 6pm PST. My preferred method of contact is via the e-mail form on this page. Please remember that this is a small company that I run primarily by myself. If I don't answer your call, please e-mail me instead. I do not have a retail store front. -Steven Lutz

Contact Form


Secure Shopping